eCommerce SEO Services & Strategy Experts

In a city as competitive as Sydney, knowing your competitors is essential. Our competitor research digs deep into the structure of high-ranking Sydney-based websites in your industry. We analyse how they use content, internal linking, backlinks, keyword targeting, and site architecture to dominate local SERPs (Search Engine Results Pages). This analysis provides us with an industry benchmark that we can build upon when crafting your strategy.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. Whether you're a business targeting the Inner West, Northern Beaches, or Greater Western Sydney, this audit will reveal various insights into your site’s health including:

• User experience across both desktop and mobile for your audience
• Whether your site is being properly crawled, rendered and indexed by Google
• The current state of your on-page and off-page SEO
• Identification of duplicate, thin, or underperforming content

We also set up advanced tracking systems to measure what really matters—how many visitors from SEO convert by booking a call, completing a purchase, or taking another key action on your site. This data gives us the insights to continually refine your strategy and keep you competitive in Sydney’s fast-moving digital landscape.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy. 

At Rocket, we use keyword research to uncover real search behaviours, local trends, and pain points that matter to your audience. Our team leverages multiple keyword research tools and Australian market data to extract search terms driving digital footfall to your website, as well as untapped opportunities for better visibility. These insights don’t just inform your SEO - they shape your broader content and marketing strategy so your business shows up where it counts.

You wouldn’t stick around to read a boring, typo-ridden article - and neither will your audience. That’s why great copy matters, especially in competitive markets where attention spans are short and expectations are high.

At Rocket, our team of copywriters create diverse and engaging content that speaks your audience’s language - creating content that builds trust, boosts visibility and keeps users exploring your site. Whether it's blog posts, service pages, or downloadable guides, we craft content that not only ranks but resonates.

Link building is a core part of any successful SEO strategy - it’s how Google gauges credibility and discovers new content. By acquiring quality backlinks from reputable sources, your website earns trust, ranks higher and gets discovered faster.

Our specialists focus on strategic link building for businesses, prioritising links from Sydney-based publishers, industry directories and trusted news outlets. These locally relevant backlinks not only boost your visibility in search engines but also strengthen your presence within the Sydney market without over-optimisation.

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

Local SEO is essential for any business that wants to rank in Sydney.

Almost 50% of all Google searches are location-based, and many of them include phrases like "near me" or specific suburb names. Our SEO specialists make sure your business shows up when it matters most - right when someone nearby is ready to buy or book.

We do this through:

• Optimising your Google Business Profile for maximum local visibility
• Targeting location-based keywords that your audience is actually searching for
• Building backlinks from Sydney-based websites, directories, and media outlets

We don’t just optimise - we fine-tune your website and content to connect with Sydney locals, from the Inner West to the Northern Beaches and everywhere in between.

eCommerce SEO refers to the process of optimising an eCommerce website to improve its visibility and ranking in search engine results pages (SERPs). The objective is to increase the website's organic traffic, improve its online presence and ultimately drive more sales. eCommerce SEO involves various techniques and strategies that aim to improve the website's structure, content, and links, making it more appealing to search engines and users.

One of the most crucial aspects of our eCommerce SEO services is keyword research. Identifying the relevant search terms and phrases that potential customers use to find products or services is essential to developing a robust SEO strategy. On-page optimisation is also essential, which involves optimising various elements of the website, such as product descriptions, meta tags, and internal linking, to make it easier for search engines to crawl and understand the website's content.

Technical SEO is another critical component of eCommerce SEO that focuses on improving the website's structure, mobile-friendliness, page speed, and other factors that impact the website's performance in search engine results pages. Link building involves acquiring high-quality backlinks from authoritative websites to improve the website's authority and ranking in SERPs.

First and foremost, eCommerce SEO is important because it actively helps increase the visibility of a business’ website in search engine results. By optimising your website for keywords that your target audience is searching for, your eCommerce business can appear higher on the search engine results page (SERP), leading to more clicks and visits to your site. This, in turn, can lead to more sales and revenue.

An eCommerce SEO strategy also helps your online store build trust and credibility with your target audience. By appearing on the first page of search results, your eCommerce business signals to potential customers that you run a reputable and trustworthy business. This is particularly important if your business is new or lesser-known, and you’re looking to establish your brand and gain the trust of your target audience

Finally, eCommerce SEO can help your business stay competitive in its industry. By staying on top of eCommerce SEO trends and best practices, you can stay ahead of the curve and ensure you are keeping up with your competitors. This is especially important if you sell within extremely competitive categories, where even small improvements in search engine rankings can have a big impact on your traffic and revenue.

Performing keyword research for eCommerce sites is a nuanced process that starts with understanding the target audience and their search intent. It’s important to first discern whether they are seeking information, looking to navigate, intending to transact or making commercial inquiries. A key part of this process involves analysing the keywords competitors are ranking for as they can provide valuable insights into potentially effective keywords.

Focusing on long-tail keywords is also crucial in the context of improving SEO for eCommerce websites. These longer, more specific phrases are less competitive and often lead to higher conversion rates, making them particularly valuable for eCommerce sites. Equally important is considering seasonal trends and events, which can significantly influence search volume. Keywords should always be carefully chosen for both product and category pages - with product pages requiring very specific keywords and category pages accommodating broader ones.

It’s also vital to balance the search volume of a keyword against its level of competition. High search volume keywords may be attractive but they can also be highly competitive. In some instances, targeting less competitive keywords with decent search volumes can yield better results. Once identified, these keywords should be strategically incorporated into title tags, meta descriptions, product descriptions and URLs.

Product descriptions in eCommerce SEO are pivotal as they both enhance online visibility and drive conversions. These descriptions help search engines accurately understand the nature of the product, improving the product page's relevance in search results. By seamlessly integrating targeted keywords, product descriptions can significantly boost the visibility of products on search engine results pages.

Beyond SEO, these descriptions are instrumental in influencing customer purchase decisions. A well-written product description that skillfully articulates the product's features, benefits and unique selling points can be incredibly persuasive, encouraging visitors to continue with a purchase.

Customer reviews are immensely important for eCommerce SEO. They provide fresh, user-generated content which search engines favour, helping in regularly updating product pages without additional effort from the site owner. Reviews often include keywords naturally used by customers, further optimising the pages for relevant searches.

Reviews can also increase click-through rates from search results. Seeing positive reviews or ratings in search results can make a listing substantially more enticing, leading to higher CTRs. Customer reviews significantly influence purchasing decisions as they can enhance trust and credibility for the product and brand.

Handling eCommerce SEO for out-of-stock products is crucial to maintaining a positive user experience and sustaining organic traffic. When a product goes out of stock, it's important not to remove the page or immediately redirect it, as this can lead to a loss in valuable search rankings and disappoint users. Instead, keep the page live but update it to clearly indicate that the product is currently unavailable. Provide useful information on when the product might be back in stock or suggest signing up for notifications.

Another option is to recommend similar or related products on the out-of-stop product page. Suggesting alternatives can redirect users to other relevant items, keeping them on your site and increasing changes of a different purchase.

Keep an eye on the traffic and rankings of out-of-stock product pages. If a product is permanently discontinued, consider a 301 redirect to a relevant category or related product page to transfer SEO value.

Building links is a crucial aspect of eCommerce SEO strategy, focusing on gaining high-quality, relevant backlinks to enhance the site’s authority and search rankings. 

Effective strategies include:

• Content Marketing: Create valuable and shareable content related to your products or industry, such as blog posts, infographics, how-to guides and videos. High-quality content naturally attracts backlinks from other websites and social media.
• Guest Posting: Contribute articles or blog posts to relevant industry blogs or websites. In these guest posts, you can include links back to your eCommerce site, targeting specific product pages or categories.
• Influencer Partnerships: Collaborate with influencers in your industry so they can create content that features your products and includes links back to your site.
• Product Reviews: Reach out to bloggers and websites in your niche to review your products. Reviews often include links back to the product pages, driving both traffic and valuable backlinks.
• Utilising Social Media: Actively use social media platforms to share your content and products. While social media links are typically nofollow, they can lead to exposure and organic link building.
• Broken Link Building: Identify broken links on relevant websites and offer your content as a replacement. 
• Affiliate Programs: Create an affiliate marketing program where bloggers and other websites can earn a commission for referring customers to your site, often linking back to your products.
• Local Partnerships: If you have physical stores or a local presence, partner with local businesses and community websites for local link building.
• Creating Resource Pages: Develop high-quality resource pages on your site that are useful for your target audience and likely to attract links from other websites.

Content marketing plays a major role in eCommerce SEO, serving as a powerful tool to attract and retain customers while enhancing search engine visibility. In eCommerce, content marketing goes beyond just product descriptions; it involves creating a variety of valuable and relevant content that resonates with the target audience. Often this includes blog posts, how-to guides, videos, infographics and more, which not only inform potential customers but also incorporate key eCommerce SEO strategies. Integrating targeted keywords naturally within this content can help sites improve their rankings in search engine results pages.

As well as improving organic search visibility, high-quality content for eCommerce SEO can also:

• Enhance user engagement
• Keep visitors on the site longer
• Generate backlinks from other websites, boosting the site’s SEO
• Build brand authority and trust.

As with SEO generally, search engines look for content that is relevant, well-organised, credible, and presents a good user experience.

It can be challenging to ensure content on product and category pages is unique, both across sites with lots of pages and compared to other stores that might sell the same products. Search engines value the uniqueness of content and it’s important to come up with creative and interesting ways to ensure that your products are well-differentiated.

Content on eCommerce websites should also be informative and engaging to potential customers, and use relevant keywords. These keywords should be strategically placed throughout the website, particularly in the title tags, meta descriptions, and headers, as these elements signal the relevance of the content to search engines. 

Your eCommerce website should be easy to navigate and provide a seamless experience for your customers. This includes fast-loading pages, a mobile-friendly design, and clear, concise descriptions of products and services. This not only improves customer experience but also sends positive signals to search engines.

Search engines also look at the authority and credibility of your eCommerce site. This is determined by factors such as the quantity and quality of inbound links to the website, social media presence, and positive reviews from your customers. A strong backlink profile is an important indicator of credibility and authority, as it shows that other websites are endorsing the content on your site.

One important factor to consider is the agency's ability to offer customised eCommerce SEO strategies that are tailored to your specific business needs. Every eCommerce business is unique, and a one-size-fits-all approach is unlikely to deliver optimal results. Therefore, it's crucial to choose an agency that can offer personalised SEO solutions that align with your business objectives.

Proven results are also essential when choosing an eCommerce SEO agency. Look for an agency that can demonstrate tangible results in increasing eCommerce traffic, rankings, and revenue. You can check their testimonials and online reviews to get a sense of their track record.

In addition, eCommerce SEO requires technical proficiency, so it's important to select an agency that is well-versed in technical SEO, including website architecture, page speed, mobile optimisation, and schema markup. Furthermore, transparency is key in ensuring you are getting a good return on your investment, so choose an agency that provides regular reporting on your campaign performance, including traffic, rankings, and revenue.

Lastly, select an eCommerce SEO agency that values collaboration and communication. A collaborative approach will help ensure that the agency understands your business goals and can help you achieve them through eCommerce SEO. Effective communication will also help you stay informed about the progress of your campaign and provide valuable feedback to improve the results.