In a city as competitive as Sydney, knowing your competitors is essential. Our competitor research digs deep into the structure of high-ranking Sydney-based websites in your industry. We analyse how they use content, internal linking, backlinks, keyword targeting, and site architecture to dominate local SERPs (Search Engine Results Pages). This analysis provides us with an industry benchmark that we can build upon when crafting your strategy.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. Whether you're a business targeting the Inner West, Northern Beaches, or Greater Western Sydney, this audit will reveal various insights into your site’s health including:

• User experience across both desktop and mobile for your audience
• Whether your site is being properly crawled, rendered and indexed by Google
• The current state of your on-page and off-page SEO
• Identification of duplicate, thin, or underperforming content

We also set up advanced tracking systems to measure what really matters—how many visitors from SEO convert by booking a call, completing a purchase, or taking another key action on your site. This data gives us the insights to continually refine your strategy and keep you competitive in Sydney’s fast-moving digital landscape.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy. 

At Rocket, we use keyword research to uncover real search behaviours, local trends, and pain points that matter to your audience. Our team leverages multiple keyword research tools and Australian market data to extract search terms driving digital footfall to your website, as well as untapped opportunities for better visibility. These insights don’t just inform your SEO - they shape your broader content and marketing strategy so your business shows up where it counts.

You wouldn’t stick around to read a boring, typo-ridden article - and neither will your audience. That’s why great copy matters, especially in competitive markets where attention spans are short and expectations are high.

At Rocket, our team of copywriters create diverse and engaging content that speaks your audience’s language - creating content that builds trust, boosts visibility and keeps users exploring your site. Whether it's blog posts, service pages, or downloadable guides, we craft content that not only ranks but resonates.

Link building is a core part of any successful SEO strategy - it’s how Google gauges credibility and discovers new content. By acquiring quality backlinks from reputable sources, your website earns trust, ranks higher and gets discovered faster.

Our specialists focus on strategic link building for businesses, prioritising links from Sydney-based publishers, industry directories and trusted news outlets. These locally relevant backlinks not only boost your visibility in search engines but also strengthen your presence within the Sydney market without over-optimisation.

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

Local SEO is essential for any business that wants to rank in Sydney.

Almost 50% of all Google searches are location-based, and many of them include phrases like "near me" or specific suburb names. Our SEO specialists make sure your business shows up when it matters most - right when someone nearby is ready to buy or book.

We do this through:

• Optimising your Google Business Profile for maximum local visibility
• Targeting location-based keywords that your audience is actually searching for
• Building backlinks from Sydney-based websites, directories, and media outlets

We don’t just optimise - we fine-tune your website and content to connect with Sydney locals, from the Inner West to the Northern Beaches and everywhere in between.

SEO audits are comprehensive evaluations of a website's technical and content elements to identify issues that may be affecting its search engine visibility and performance.  

The benefits of implementing recommendations that come from SEO audits can include improved search engine rankings, increased organic traffic, better user experience and higher conversion rates.

An SEO audit cost can vary depending on a variety of factors, including the scope of the audit, the size and complexity of the website being audited, and the level of experience and expertise of the consultant performing the audit.

It's important to keep in mind that the cost of an SEO audit is an investment in the long-term success of your website and online presence. A comprehensive audit can help you identify critical issues that may be holding your website back from achieving its full potential, and can provide valuable insights and recommendations to help you improve your search engine visibility and overall performance.

An SEO audit can uncover a wide range of issues that may be impacting a website's search engine rankings and overall performance. Some of the most common include:

Technical SEO issues such as broken links, duplicate content, missing meta descriptions, slow page speed, or crawl errors.

• On-page optimization issues including poor keyword usage, thin content, missing header tags, or poor URL structure.
• Content quality issues such as low-quality or duplicate content, content that is out of date, or is simply not engaging for users.
• Backlink profile issues like a lack of backlinks, low-quality or spammy backlinks, or an imbalanced anchor text distribution.
• Mobile-friendliness issues such as poor mobile responsiveness, slow page speed on mobile devices, or issues with mobile usability.
• Local SEO issues like incomplete or inconsistent business listings, poor reviews, or a lack of good on-site content.

Signs that may indicate that your website needs an SEO audit include:

Poor search engine rankings - If your website is not ranking well in search engine results pages (SERPs) for relevant keywords, it may be time to perform an SEO audit to identify and address any issues.

Decreased website traffic - an SEO audit can help identify any issues that may be causing the decrease in traffic and provide recommendations for improvement.

Poor user experience - If your website is difficult to navigate, slow to load, or not mobile-friendly, it can negatively impact user experience and search engine rankings. An SEO audit can help identify any technical issues that may be affecting user experience and provide recommendations for improvement.

Website redesign or migration - If you're planning to redesign your website or migrate to a new CMS, an SEO audit can help ensure that your new website is optimised for search engines and set up for success.

Recent search engine algorithm updates - If there have been recent search engine algorithm updates, it's a good idea to perform an SEO audit to ensure that your website is still compliant with the latest guidelines and best practices.

There are many tools available to perform an SEO audit, each with its own set of features and capabilities. Some popular tools we use to perform audits include:

• Google Analytics - to analyse website traffic and user behaviour
• Google Search Console - to monitor website performance and track search engine rankings
• SEMrush - to perform keyword research, track rankings, and analyse website traffic
• Screaming Frog - to perform website crawls and analyse technical SEO issues
• GTmetrix or Google PageSpeed Insights - to analyse website speed and performance

However, it's important to note that while these tools are helpful, they should be used in conjunction with a skilled SEO professional who can interpret the data and make strategic recommendations.

In general, an SEO audit can be performed on any type of website, regardless of the industry or content management system (CMS) used. However, the specific approach to conducting an SEO audit may vary depending on the type of website being audited. For example, an eCommerce website may require a more in-depth analysis of product pages, while a blog may require more focus on content optimization and engagement metrics. Additionally, larger and more complex websites may require more time and resources to complete a comprehensive SEO audit. In any case, an experienced SEO audit agency should be able to perform an effective audit on any type of website, as long as they have the necessary skills and tools to do so.